The Lower Classes Use More Restrictive Codes Than Do the Upper

question 80

Multiple Choice

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance would be sold to a working- class man compared to an upper- class man?

• A) The promotion to the working- class man would emphasize pictures while the upper- class promotion would emphasize words.
• B) The promotion to the working- class man would emphasize the long- term benefits of insurance, while the upper- class promotion would emphasize the short- term consequences of the choice.
• C) The promotion to the working- class man would use a large vocabulary, while the upper- class promotion would contain few qualifiers.
• D) The promotion to the working- class man would emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper- class promotion would emphasize the long- term consequences of the choice.
• E) Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

---

Definitions:

Los Angeles

A major city in southern California, known for its film and entertainment industry, particularly Hollywood.

Early 1990s

The early 1990s refers to the period from 1990 to 1993, characterized by significant global events, including the end of the Cold War, the dissolution of the Soviet Union, and the beginning of the digital revolution.

Troop Surge

A military strategy involving the rapid deployment of additional forces to a conflict area to achieve strategic objectives.

Obama's Foreign Policy

The international relations strategy pursued by the administration of President Barack Obama from 2009 to 2017, notable for its emphasis on diplomacy, multilateralism, and coalition-building.