Because Consumers Beliefs About What the Future Holds Is Such

question 114

Multiple Choice

Because consumers beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously (e.g., "Do you plan to buy [a car] in the next year?") and have surveys conducted to measure:

• A) social strength
• B) consumer purchase behaviour
• C) consumer confidence
• D) discretionary spending
• E) economic health

---

Definitions:

Criminal Penalties

Sanctions imposed for violations of criminal law, which may include imprisonment, fines, or other forms of punishment.

Trademark

A sign, term, or expression that has been legally recognized or adopted through usage to symbolize a corporation or merchandise.

Distinctive Shades

Unique or characteristic colors applied to products or brands to distinguish them from others in the marketplace.

Electronic Surveillance

Monitoring of behavior, activities, or information for the purpose of information gathering, often without the knowledge of the individuals being monitored.