The Family Life Cycle Concept Is Particularly Useful to Marketers

question 49

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

• A) the focus on long- term changes in family priorities helps to predict demand for specific product categories over time
• B) it helps to re- affirm traditional family values
• C) it is a catchy phrase, good marketing "lingo"
• D) it recognizes the increasing number of women in the work force
• E) marketers too often overlook families in favour of younger individual consumers

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Definitions:

Hypospadias

a birth defect in males in which the opening of the urethra is not located at the tip of the penis.

Epispadias

A rare congenital defect in which the opening of the urethra is on the upper (dorsal) side of the penis, in males, or in an abnormal position in females.

Hydrocele

A fluid-filled sac around a testicle, often first noticed as swelling of the scrotum.

Ductus Deferens

A tubular structure that transports sperm from the testicles to the urethra.