For Obvious Reasons, Marketers Are Extremely Interested in the Individual

question 83

Multiple Choice

For obvious reasons, marketers are extremely interested in the individual who keeps track of a family's bills and decides how any surplus funds will be spent. These people are known as:

• A) Family Decision Makers
• B) Family Financial Officers
• C) Family Controllers
• D) Goal Oriented Family Members
• E) Finance Majors

---

Definitions:

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a comprehensive taxonomy published by the American Psychiatric Association that classifies mental disorders for clinical and research purposes.

Categorical Approach

A method of classification based on distinct and separate categories, typically used in contexts like diagnosing mental disorders.

Dimensional Approach

A method of categorizing characteristics on a continuum rather than as distinct categories, often used in psychology to describe personality or mental disorders.

Personality

A rephrased definition: The composite of emotional, attitudinal, and behavioral response patterns that define an individual's unique personal identity and ways of interacting with their environment.