Some Reference Groups Are Composed of Idealized Figures Such as Outstanding

question 80

Multiple Choice

Some reference groups are composed of idealized figures such as outstanding athletes, entertainers, or even successful business people. While the consumer may have no direct contact with such figures, their influence can be powerful because consumers may be guided to the types of products used by people they admire (for example: Nike and Michael Jordan) . Such reference groups are called:

• A) associative cluster reference groups
• B) ideal reference groups
• C) ideological compound reference groups
• D) approach- avoidance reference groups
• E) aspirational reference groups

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Definitions:

Conventional Search Engines

Search tools on the internet that index web pages, allowing users to find information by entering keywords.

Human Editors

Individuals who review, revise, or curate content to ensure its quality and accuracy.

Hidden Internet

Parts of the internet not indexed by standard search engines, often referred to as the Deep Web, containing private databases and restricted access content.

Search Techniques

Various strategies and methods employed to find information efficiently, using tools like search engines and databases.