Shopping in Groups, Even in Small Groups of Two or Three

question 68

Multiple Choice

Shopping in groups, even in small groups of two or three people, results in purchase patterns which differ from that of the lone shopper. Which of these statements about group shopping is NOT true:

• A) more purchases are made overall in group shopping
• B) more unplanned purchases are made in group shopping
• C) groups tend to decrease decision polarization
• D) groups are exposed to more products by pooling information with the group
• E) groups do more browsing and cover more areas of the store than lone shoppers

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Definitions:

Accessibility

The ease with which people can use and access facilities or services, including those with disabilities.

Site Selection

The process of determining the most suitable location for a business or project, considering factors like cost, accessibility, and market potential.

Traffic Flow

The movement of vehicles and pedestrians through an area or on a road, affecting the efficiency and safety of transportation systems.

Distribution System

the network used to deliver goods or services from producers to consumers, including warehouses, transportation, and retailers.