It Is Often Harder to Resist the Demands of a Large

question 8

True/False

It is often harder to resist the demands of a large number of people than those of just a few.

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Definitions:

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.

Evangelists

Individuals who passionately advocate for a brand, product, or service, often influencing others based on their personal experiences or beliefs.

Complex Product

A product with multiple components and features, often requiring detailed information or demonstrations to understand its use fully.