Examlex
Word- of- mouth is not especially powerful in cases where the consumer is relatively unfamiliar with the product category, especially if the product is new or technologically complex.
Utterances
These are units of speech or segments of verbal expression that convey meaning in spoken language.
Discourse Analysis
A method of analyzing written, vocal, or sign language use to understand social and cultural contexts and meanings.
Language Use
The manner in which words and language structures are utilized to communicate in different contexts and purposes.
Metaphor Analysis
A qualitative research technique used to explore how metaphors in language reflect complex ideas, beliefs, and cognitive processes.
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