Colin Is Part of a Brand Community for Jeep

question 41

Multiple Choice

Colin is part of a brand community for Jeep. He is about to travel to a popular event involving other Jeep enthusiasts who come from all over North America. The event, which is sponsored by Jeep, is known as a:

• A) brandfest
• B) brand grouping
• C) brand get- together
• D) brand experience
• E) brand meeting

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