We May Not Wish to Be Identified with a Particular

question 30

Multiple Choice

We may not wish to be identified with a particular group (e.g., "nerds," "druggies") , so we take great care not to dress nor act like members of that group. The group which a consumer actively tries to distance himself from so as not to be mistakenly identified as a member is called a/an:

• A) negative group
• B) reverse aspirational group
• C) paradox group
• D) avoidance group
• E) rejection group

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Definitions:

Business Concept

An idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a company an advantage over competitors.

Business Model Canvas

A strategic management template for developing new or documenting existing business models across nine key components: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

One Page

A concise document or overview that typically summarizes a complex topic or plan on a single page for clarity.

Back-Of-The-Napkin Plan

An informal or preliminary sketch of a plan or idea made spontaneously, often on a napkin or similar surface.