Why Might It Be Important for Marketers to Know Consumers

question 127

Essay

Why might it be important for marketers to know consumers' reference groups? Is there value for marketers to create one if none exists for their product(s)?

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Definitions:

Overextension

In language acquisition, the use by children of a word in a broader context than is appropriate, indicating the developmental process of understanding linguistic categories.

Overextension

The application of a specific word to a broader range of objects or situations than is appropriate, common in early language acquisition.

Expressive Vocabulary

The set of words a person can use in speaking or writing, reflecting their active language ability.

Broca's Area

A region in the frontal lobe of the dominant hemisphere, typically the left, involved in language processing, speech production, and comprehension.