According to a Recent Survey of Online Customers, What Was

question 28

Multiple Choice

According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?

• A) The site allowed the consumer to use credit cards as well as personal checks.
• B) The site contained a wide variety of merchandise.
• C) The site utilized the concept of atmospherics in its design.
• D) The site provided good customer service.
• E) The site was easy to navigate.

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Definitions:

Days' Sales

This is a measure of a company’s operational efficiency, indicating how many days it takes for a company to turn its inventory into sales.

Average Collection Period

The average amount of time it takes for a business to receive payments owed by its customers.

Accounts Payable

The amount a company owes to its suppliers or vendors for goods or services received but not yet paid for.

Shareholders' Equity

The residual interest in the assets of a company after deducting all its liabilities.