Which of the Following Product Categories Would Have the Strongest

question 24

Multiple Choice

Which of the following product categories would have the strongest potential to be segmented by usage situations?

• A) hard liquor
• B) airline travel
• C) toilet paper
• D) furniture
• E) video games

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Definitions:

Shift Work

A work schedule involving rotations among different times of the day or night, typically used to cover 24-hour operational periods.

Just-In-Time Delivery

A supply chain management strategy that aligns raw-material orders from suppliers directly with production schedules.

Globalization

The method through which companies or different entities gain international impact or commence activities globally.

Type A

refers to a personality type characterized by high levels of competitiveness, self-drive, and a sense of urgency.