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When a Consumer Expresses Dissatisfaction About a Product to Friends

question 7

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When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:


Definitions:

Market Intelligence

Information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics.

Aggregate Forecasts

Collective predictions regarding future demand, sales, or other metrics for a group of products or services over a certain time period.

Disaggregate Forecasts

The breakdown of comprehensive forecasts into detailed components, typically by product, geography, or customer segment, for more precise planning and management.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values from their mean, indicating how spread out the data points are.

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