When an Unhappy Consumer Appeals to the Retailer for Redress

question 142

Multiple Choice

When an unhappy consumer appeals to the retailer for redress, this is termed:

• A) second- party response
• B) private response
• C) preference response
• D) voice response
• E) third- party response

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Definitions:

Six Sigma

A set of techniques and tools for process improvement, aiming at reducing defects and variability in manufacturing and business processes.

Dissatisfied Customers

Individuals who are unhappy or frustrated with the goods or services received from a business.

Customer Service

The support and assistance provided by a company to the people who buy or use its products or services.

Total Outputs

The complete quantity of goods or services produced by a company or economy over a specific period.