Two Dimensions of Emotional States Determine If a Shopper Will

question 119

Multiple Choice

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

• A) avoidance and satisfaction
• B) deal making and arousal
• C) arousal and satisfaction
• D) pleasure and arousal
• E) pleasure and pain

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Definitions:

Clairvoyance

The claimed capacity to acquire knowledge on objects, individuals, sites, or physical occurrences through channels beyond the conventional human senses.

Precognition

The purported ability to perceive or predict future events before they happen, a phenomenon not supported by scientific evidence.

Lightness Constancy

The perception that the whiteness (lightness) of an object remains the same under varying illumination conditions.

Relative Luminance

A measure of the amount of light that is emitted, passed through, or reflected from a surface, adjusted for the sensitivity of the human eye.