When a Consumer Expresses Dissatisfaction About a Product to Friends

question 7

Multiple Choice

When a consumer expresses dissatisfaction about a product to friends, and/or boycotts the store. This is termed:

• A) second- party response
• B) voice response
• C) preference response
• D) third- party response
• E) private response

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Definitions:

Mood Linkage

The phenomenon where individuals in a group tend to share and experience similar moods or emotions.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members, usually in the direction of greater risk or conservatism.

Social Contagion

A phenomenon where ideas, feelings, and behaviors seem to spread across people in a group as if they were infectious diseases.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or standards.