In Terms of Customer Complaints, Marketers Should

question 136

Multiple Choice

In terms of customer complaints, marketers should:

• A) ignore silly ones and focus on important ones
• B) encourage them
• C) put them in a file and deal with them when they have time
• D) handle them through email
• E) challenge customers to prove that they were wronged

---

Definitions:

Group Socialization

The process through which individuals learn the values, norms, and behaviors acceptable to a particular group or society.

Moreland And Levine's Model

A theoretical framework describing the stages of group membership from joining a group to leaving it, focusing on the integration process and the dynamics of group development.

Maintenance

The actions taken to preserve or keep a system, process, or facility working efficiently and effectively.

Remembrance

The act of remembering or honoring the memory of someone or something.