At Purchase Decision Time, One's Situational Self- Image Varies According

question 83

Multiple Choice

At purchase decision time, one's situational self- image varies according to all of the following, EXCEPT:

• A) ethnicity of the antecedent state
• B) the context in which the product will be consumed
• C) appropriateness of purchase to a particular usage situation
• D) the role the consumer is playing by making the purchase
• E) the consumer's reason for selecting a product or brand

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Definitions:

Superego

In psychoanalytic theory, the part of the personality that acts as a moral center, embodying societal norms and ideals against which the ego and id are evaluated.

Standard

A level of quality or attainment used as a measure, norm, or model in comparative evaluations.

Selfish

Prioritizing one's own needs or desires over those of others; acting with concern for oneself above others or the common good.

Rational

Pertaining to reasoning or logical thinking, often involving a systematic process of thinking to arrive at a conclusion.