While Marketers Cannot Create Needs, They

question 13

Multiple Choice

While marketers cannot create needs, they:

• A) can imply that products have magical properties which will transform lives
• B) may affect an environment in which specific needs may be activated
• C) control the mass media-almost the same thing
• D) are close to being able to create needs in the next five years
• E) can always sell to somebody

---

Definitions:

Purchase Environment

The setting or context in which a consumer buys a product or service, including the physical store, online presence, and the overall purchasing atmosphere.

Psychological Situation

The state of an individual's mental and emotional condition in response to their environmental circumstances.

Co-consumers

Other customers present during one's buying or consumption experience, influencing one's perceptions and behavior.

Brick-and-Mortar

Refers to traditional physical stores and businesses that operate in a building or other physical location, as opposed to online or virtual spaces.