Why Would a Cereal Manufacturer Advertise a Well- Known Children's

question 47

Multiple Choice

Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?

• A) Adults engage in role playing and act like children while watching television.
• B) Showing advertisements during popular television advertisements results in better recall.
• C) The cereal manufacturer has identified that there is a difference between the user of the product and the purchaser of the product.
• D) The company is relying on children to watch the television show without their parents knowing.
• E) The company is trying to overcome a common postpurchase issue.

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Definitions:

Experiencing Shame

The emotional state that arises from the consciousness of something dishonorable, improper, or ridiculous done by oneself or another.

Self-awareness

Understanding oneself, including one's traits, feelings, reasons for actions, and goals.

Amends

A process of making up for a wrong or an injury.

Primed

The state of being prepared or made ready for a specific reaction or response, often through the prior introduction of certain stimuli or ideas.