To the Assertion That Mass Media Control Our Destiny and That

question 93

Multiple Choice

To the assertion that mass media control our destiny and that marketers use "secret techniques" to effect mind- control, the evidence suggests that:

• A) this is true, but only in political campaigns
• B) about 10 to 15 percent of the population can be controlled in this way
• C) consumers would resist the mind- control techniques used
• D) marketers simply don't know enough about people to control them
• E) marketers need to "control" consumers but they do not have suitable techniques to use

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Definitions:

Fisk University

A historically black university in Nashville, Tennessee, known for its rich history and as the origin of the Fisk Jubilee Singers.

Black Spirituals

Religious songs created and first sung by African Americans, expressing their history, struggles, and hopes through deeply emotional and symbolic lyrics.

Philanthropic Associations

Organizations dedicated to promoting the welfare of others, typically through generous monetary donations to social causes.

Racial Equality

The principle and practice of fairness and justice that ensures individuals are treated equally, without discrimination on the basis of race.