In Studying Consumer Behaviour, It Is Often Useful to Categorize

question 33

Multiple Choice

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

• A) physiology
• B) physiognomies
• C) demographics
• D) personal profiles
• E) psychographics

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Definitions:

Channels of Communication

The methods or systems used to convey messages or information from one person or entity to another within an organization.

Comparable Salaries

Wages or earnings that are similar or equivalent, often referenced in context to industry standards or positions within similar organizations.

Local Competitors

Businesses within the same geographic area that offer similar products or services and compete for the same customer base.

Managers

Individuals in charge of directing and overseeing the activities of a group or organization to achieve specific objectives.