Although Research Has Shown That Consumers Think Better of Products

question 84

Multiple Choice

Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?

• A) products made by ethical companies are hard to find for consumers
• B) ethical companies do not make good quality products
• C) there is no such thing as true ethical company
• D) consumers lie on surveys about ethical companies in order to appear like they care
• E) sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products

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Definitions:

One-Sided Messages

Communications that present only one point of view or aspect of an issue.

Devise Ways

To create or design methods, strategies, or plans to achieve a particular goal or solve a problem.

Increase Likelihood

Enhancing the probability or chance of a particular event or outcome occurring.

Persuasion

The process of convincing someone to do or believe something through reasoning or the use of temptation.