Recently Marketers Have Come to Realize the Value of What

question 96

Multiple Choice

Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

• A) instituting practices which show companies' awareness of their responsibilities to the environment and society
• B) coordinating the packages of family brands to communicate the same "look"
• C) building bonds between brands and customers that will last over time
• D) using new electronic capabilities to insure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out
• E) developing friendships with foreign governments so that American products can be sold in their countries at a fair price

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Definitions:

Fibula

The fibula is a long, thin bone located on the lateral side of the tibia in the lower leg.

Metatarsals

Long bones in the foot that connect the ankle to the toes, crucial for walking and bearing weight.

Tibia

The larger and stronger of the two bones in the lower leg, extending from the knee to the ankle, commonly referred to as the shin bone.

Talus

Tarsal bone contributing to the ankle.