In a Field of Study Like Consumer Behaviour, When a Competing

question 105

Multiple Choice

In a field of study like consumer behaviour, when a competing paradigm challenges the dominant set of assumptions, this is known as a:

• A) paradigm realignment
• B) paradigm shift
• C) paradigm alteration
• D) paradigm adjustment
• E) paradigm restructuring

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Definitions:

Deprivation

A state of lacking or being denied something considered to be a necessity or a benefit, often leading to adverse effects on health or well-being.

Needs

Basic requirements for human survival and psychological well-being, such as food, water, and belonging.

Preference

A predilection or inclination for something over others, often reflecting values, desires, or needs.

Motivation Index

A measure or indicator of an individual's level of motivation.