The "Interdisciplinary Influence" on the Study of Consumer Behaviour Refers

question 42

Multiple Choice

The "interdisciplinary influence" on the study of consumer behaviour refers to:

• A) the wide range of different professional and academic fields doing consumer research
• B) the increasing need to acknowledge differences in other cultures when marketing products
• C) setting a deliberate policy of hiring consumer research professionals who are from other countries
• D) the need for establishing rigorous discipline when conducting consumer research
• E) the variety of organizations sponsoring consumer research, such as universities, advertising agencies, governments, and manufacturers

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Definitions:

Just Noticeable Difference

The smallest change in intensity of a stimulus that can be detected by the sensory system.

Absolute Threshold

The minimum stimulus intensity required to be detectable by the senses.

Stimulus Intensity

The magnitude or strength of a stimulus, which can affect the perception and response of the sensory system to that stimulus.

Criterion

A standard or principle by which something is judged or recognized.