Some Researchers Argue That the Field of Consumer Behaviour Should

question 30

Multiple Choice

Some researchers argue that the field of consumer behaviour should not have a strategic focus at all and should not be a(n) :

• A) "handmaiden to business"
• B) course taught at post- secondary institutions
• C) question open for interpretation
• D) offshoot of economics
• E) object of constant study and criticism

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Definitions:

Intuition

Rapidly formed judgments based on “gut feelings” or “instincts.”

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Stereotypes

Widely shared beliefs about the characteristic traits, attitudes, and behaviors of members of various social groups (racial, ethnic, or religious), including the assumption that the members of such groups are usually all alike.

Cognitions

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.