In Studying Consumer Behaviour, It Is Often Useful to Categorize

question 33

Multiple Choice

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

• A) physiology
• B) physiognomies
• C) demographics
• D) personal profiles
• E) psychographics

Identify key elements that contribute to the longevity and success of social movements.

Predict future trends in significant social movements such as the labour and women's movement.

Examine factors leading to differences in unionization levels between countries.

Synthesize major theories of social movement to understand diverse perspectives on social mobilization.

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Definitions:

Mann-Whitney U

A nonparametric test used to compare differences between two independent samples.

Wilcoxon Rank Test

A non-parametric statistical test used to compare two related samples to determine if their population means ranks differ.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution without violating any constraints.

Obtained Value

The actual measured or computed value from a statistical analysis or experiment.