Rather Than Try to Reach Everybody, a Marketer Today Usually

question 16

True/False

Rather than try to reach everybody, a marketer today usually targets his product to specific consumers, even if he makes other people deliberately avoid it as a result.

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Definitions:

Extraversion

A personality trait marked by outgoingness, sociability, and a high level of engagement with the external world.

Unique Traits

Distinctive characteristics or qualities that make an individual notably different from others.

Hans Eysenck

A German-born psychologist known for his work on the dimensions of personality and its genetic and environmental bases.

Psychology

The scientific study of the mind and behavior, including processes involved in perception, cognition, emotion, and interaction.