If You Were Preparing a List of Variables to Use

question 18

True/False

If you were preparing a list of variables to use for research on market segmentation, one variable could be Quebec.

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Definitions:

Stratification

The arrangement or classification of something into different layers or categories, often used to describe social hierarchy and inequality.

Social Stratification

The classification of society into different hierarchies or levels based on factors like wealth, caste, status, and power.

BRIC

An acronym for Brazil, Russia, India, and China, representing four major emerging national economies.

Emerging Consumer Market

A market that is newly developing or expanding, characterized by increasing consumer spending and engagement with new products and services.