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What Is Database Marketing? Give an Example That Demonstrates How

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Essay

What is database marketing? Give an example that demonstrates how database marketing can be used by marketers to do a more effective job of marketing products and services.


Definitions:

Profitability

A financial metric that measures the degree to which a company or activity yields profit when compared to its size, costs, or investments.

Disclosure Documents

Official documents that provide detailed information about an investment, required by law to be provided to prospective investors.

Prospective Franchisees

Individuals or entities considering entering into a franchise agreement, evaluating the business opportunity and requirements.

Legal Requirements

Obligations or conditions defined by law that individuals and organizations must adhere to.

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