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Green Marketers
Marketers who focus on promoting products or brands that are perceived to be environmentally friendly or sustainable.
Package Sizes
The various dimensions and volumes in which products are packaged and sold, affecting consumer choice and usage.
Weber's Law
A principle in psychology that states the smallest change in a stimulus that can be detected is a constant proportion of the stimulus level.
Guerilla Marketing
An unconventional marketing strategy intended to get maximum results from minimal resources by creating engaging, surprising interactions.
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