Suppose a Large Endowment Has Been Left to Your City

question 11

Multiple Choice

Suppose a large endowment has been left to your city by a private donor. The city council has decided that the endowment should be used to build an activity center near the center of town. One option is to build an activity center for senior citizens. It is decided that a stratified sampling plan would be the best way to get input from the public since opinions within a strata are likely to be similar. Which method for stratifying seems to be most reasonable for this scenario?

• A)Stratify by age.
• B)Stratify by income.
• C)Stratify by gender.
• D)None of these.

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Definitions:

Annual Report

A comprehensive report issued by a company, detailing its financial performance, operations, and corporate activities over the previous year.

Public Relations Tool

Instruments or strategies used by organizations to manage and influence public opinion and maintain a positive image.

Recognition Test

A marketing research method that measures how well consumers recognize or recall a brand, advertisement, or product.

Target Market

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