Choose the Statement That Is Not True About the Chi-

question 56

Multiple Choice

Choose the statement that is not true about the chi- square test or choose (d) if all the statements are true.

• A)The test statistic is the same for a test of homogeneity or a test for independence, it is chi- square (ç2).
• B)The conclusion of a chi- square test tells whether the variables under study are associated and how they are associated.
• C)To conduct a chi- square test you must have a large enough sample. This condition is met if each expected value is 5 or more.
• D)All of these statements are true.

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Definitions:

Production-oriented Era

A historical period in marketing where the focus was on production capabilities and efficiencies rather than on a deep understanding of consumer needs or desires.

Sales-oriented Era

A business approach focusing on the promotion and selling of products, often irrespective of consumer demand, prevalent in the mid-20th century.

Market-oriented Era

A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.

Value-based Marketing

A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.