The Problem with Top-Down Change Is That It Does Not

question 40

True/False

The problem with top-down change is that it does not change bottom-level employees.

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Definitions:

New Product Development

The process of bringing a new product or service to market, from concept through design, creation, and launch.

Premarket Testing

The process of evaluating a new product or service with a selected group of consumers before it is officially launched to the public.

Test Marketing

Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.

Modify Existing Products

The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.