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Consumer Market
The market segment consisting of individual customers who purchase goods and services for personal use.
Segments
In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.
Demographic Segmentation
The process of dividing a market into smaller groups based on demographic factors such as age, income, gender, or education.
Lego Company
A global toy manufacturing company known for its line of interlocking plastic bricks and accompanying accessories.
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