Examlex
Information gathering techniques commonly used during risk identification include:
Multiple Products
The strategy of offering various products within the same brand or by the same company, catering to different consumer needs or market segments.
Market-Product Grid
A matrix used to analyze and display the relationship between different markets (or customer groups) and the products offered, assisting in strategic decision-making.
Marketing Actions
Activities taken by organizations to promote the buying or selling of a product or service.
Market Segments
The division of a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing approaches.
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