Which of the Following Is NOT One of Porter's Generic

question 77

Multiple Choice

Which of the following is NOT one of Porter's generic strategies?

• A)Low- cost producer
• B)Product imitation
• C)Product differentiation
• D)Product focus

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Definitions:

Forethought

The act of thinking and planning activities or events in advance, demonstrating anticipation and careful consideration.

Low-involvement Products

Goods or services that require minimal thought and effort from consumers before purchase due to their low cost or risk, such as everyday household items.

In-store Promotions

Marketing activities designed to stimulate sales directly within a retail location.

High-involvement Products

Products that carry a high purchase risk or are expensive, thus requiring more thought, research, and comparison from consumers before making a purchase decision.