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Inga runs a Swedish health spa in Connecticut.She orders 100 loofah sponges from a company in California.They are sent "F.O.B.Hartford, Connecticut," but they never arrive at Inga's.What consequence?
Omnichannel Retailers
Retailers that provide a seamless shopping experience across multiple channels, including online, mobile, and in-store, allowing customers to shop in a cohesive way across all platforms.
Share Of Wallet
The amount of a customer's total spending that is captured by a business.
Internet Browsing
The act of exploring or searching for information on the internet through various web browsers.
Mobile Commerce
The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.
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