Examlex
Use the accompanying figure to answer the following questions.
-This graph helps to explain _______________
Brands
Representations of a product or company, evidenced through a distinct name, logo, or design, that distinguishes them from their competitors.
Social Media-Centric Lives
Lifestyles highly influenced or dominated by social media activities, where significant time is spent engaging with digital platforms.
Social Technographics Score
A measurement that categorizes consumers based on their participation in technology-related activities, such as content creation, sharing, and social networking.
Consumer Segment Score
A metric used to quantify or evaluate the characteristics and behaviors of a specific segment of consumers.
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