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Angel Cabrera owns a store and is showing it to Crista D Alimonte who wants to lease it to run a coffee shop. Angel thinks he saw a newspaper report that a new bus route with a main stop across from the shop was to be started soon. He tells Crista that a new bus stop is soon to be established. She signs a lease that sets out only the rental amount and the length of the lease. There is no mention of the bus stop. It turns out the city had never said it was planning a new bus route in this area, it was in a different part of the city. Which of the following is TRUE?
Firm Capabilities
The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.
Brand Identity
The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.
Positioning
The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.
User Needs
The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.
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