Examlex
To succeed in a claim of passing off the plaintiff must prove that the public would be confused and the plaintiff suffered economic losses or damage to their goodwill.
Average Total Cost
The total cost of production divided by the number of goods produced, representing the average cost per unit of output.
Profit-maximizing Firm
A business organization that focuses on making the highest possible profit by adjusting its production and pricing strategies.
Marginal Cost
The rise in overall expenses associated with the creation of an extra unit of a good or service.
Economic Profit
The difference between total revenues and total costs, including both explicit and implicit costs, representing excess returns over the firm's opportunity costs.
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