A Company Has Developed a New Component for a Mobile

question 27

Multiple Choice

A company has developed a new component for a mobile phone and is confident that a market can be found for the new product. What is this an example of?

• A) Market pull
• B) Innovation diffusion
• C) Technology push
• D) Process innovation

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Definitions:

Production Departments

Departments within an organization responsible for manufacturing or producing the products or services the company offers.

Step-Down Method

An accounting technique used to allocate overhead costs to related departments progressively, moving from departments that provide services to other departments first.

Administration Department

A functional area within an organization responsible for overseeing the operations and ensuring the business runs smoothly.

Information Technology

The use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.