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What three factors must be considered when assessing international competitor retaliation?
Influence Impression
The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.
The Two-Step Flow Model
A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.
Influencers
People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.
Dissemination
The process of spreading information, knowledge, or ideas to a wide audience.
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