What Is the Primary Aim of Market Penetration

question 11

Multiple Choice

What is the primary aim of market penetration?

• A) To develop new products.
• B) To defend market share.
• C) To gain market share.
• D) To fight off competitor retaliation.

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Definitions:

Shaping

A process in behavioral psychology where successive approximations of a behavior are reinforced to teach a new behavior.

Primary Reinforcers

These are naturally reinforcing stimuli, such as food or water, that satisfy biological needs and do not require learning to become effective.

Secondary Reinforcers

Stimuli that do not naturally provide reinforcement but have acquired reinforcing qualities through being associated with primary reinforcers.

Tertiary Reinforcers

Stimuli that have become rewarding through their association with secondary reinforcers and are used to motivate behavior, such as money, grades, or tokens.