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What Term Is Used for the Levels of Management Above

question 40

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What term is used for the levels of management above that of the business unit , which have no direct interaction with buyers and competitors?

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Definitions:

Market Tests

Trials conducted to evaluate the potential success of a product or service in a specific market segment before a full-scale launch.

Marketing Plan

A comprehensive document or blueprint that outlines an organization’s advertising and marketing efforts for a specific period, detailing strategies, goals, and activities.

Marketing Environment

Consists of external factors that affect a company's ability to engage with its target market, including social, technological, economic, environmental, and political factors.

Marketing Objectives

Specific goals a company aims to achieve through its marketing efforts, such as increasing brand awareness or market share.

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