Which of the Following Terms in the Ansoff Matrix Is

question 8

Multiple Choice

Which of the following terms in the Ansoff matrix is used for focusing on existing products in existing markets?

• A) Product development
• B) Diversification
• C) Market development
• D) Market penetration

---

Definitions:

Surplus Funds

Excess money or assets that remain after all expenses have been paid.

Maturing

The process by which a financial instrument reaches its due date and the principal is required to be repaid.

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the principal.

Economic Equivalent

A financial concept that refers to the equivalence in value between different sums of money received or paid at different times, based on a specified interest rate.