According to the Directional Policy Matrix, What Strategy Guideline Applies

question 22

Multiple Choice

According to the directional policy matrix, what strategy guideline applies to a business unit with medium business strength in an industry with low attractiveness?

• A) Selective growth
• B) Selectivity
• C) Harvest/divest
• D) Investment and growth

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Definitions:

GAAP

In any particular legal area, the Generally Accepted Accounting Principles are the recognized standard of guidelines for conducting financial accounting.

Probable

Probable refers to the likelihood that a future event will occur, often used in accounting to determine if a contingent event should be recorded.

Warranty Obligations

Warranty obligations are promises made by a seller to a buyer to repair, replace, or rectify defects in goods sold within a certain period after the sale.

Premium Offer

A premium offer is a marketing strategy where additional value is added to the regular product or service offering to encourage purchase or enhance customer satisfaction.