What Is the Primary Aim of Market Penetration

question 11

Multiple Choice

What is the primary aim of market penetration?

• A) To develop new products.
• B) To defend market share.
• C) To gain market share.
• D) To fight off competitor retaliation.

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Definitions:

Net Present Value (NPV)

A method used to evaluate the attractiveness of an investment opportunity, calculating the difference between the present value of cash inflows and the present value of cash outflows.

Cash Flows

The cumulative amount of capital moving into and leaving a company, impacting its liquidity.

Internal Rate of Return (IRR)

The discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero, used to assess the profitability of potential investments.

Mutually Exclusive Projects

Investment opportunities where the acceptance of one project prevents the acceptance of another, requiring a choice to be made based on potential returns.